Introduction | Responsibility | Budget | Timeline

Responsibility Guide for a NTR Cause Marketing Sponsorship Model

Media:

• Primary selection for non-profit
• Sponsor Packages
• Sponsorship Sales
• Media Promotions
• Sponsorship Activation
• Promotion Follow-thru
• Obtain Celebrity Spokesperson

Non-Profit:

• Execution and Ownership of the Contract
• Sales/Adoptions
• Race-Day Logistics
• Volunteer Force
• Computer Work
• Financial Risk/Reward

Shared Responsibilities Between Media & Non-Profit:

• Create Advisory Committee
• Who, What, When, Why...
• Budgets
• Expenses
• Accountability

GAME:

• Training/Consulting
• Merchandise
• Promotional Ideas
• Secondary Selector of Non-Profit

Misc. Shared:

• Adoption Papers
• Publicity
• Accounting
• GAME Contact